I think Friedman is on the right track with his ideas about (2000 – present) being the third globalization age of individual entrepreneurship but I disagree slightly in how he also calls it the “software age.” I’m not sure this is a proper way of making a global trend into a metaphor for the entire concept of present globalization. We are merely in a software age because it is less expensive to make our code able to do more with what we have, than to make our hardware better. Sometimes we fall into the trap of thinking something is just physically not possible to enhance past its current evolution, as we have seen in the past with technological advances this is just not entirely true. One day we will move from a silicon based processing system to a graphite system, which will enhance our hardware capabilities greatly, however it is much more cost effective (in the time being) to improve our software. I believe this is a ‘random’, variability depending on market costs, conditions, and customer expectations, cyclic trend and not a term for a globalization movement.